Informative and concise communication starts from the beginning with a brief project estimate, summarized and broken down to line-item costs, our terms clearly laid out for review. We will meet, talk, email, or instant message about the vision of a successful project. Then we step away to contemplate, develop strategy, and generate outlines. This might include competitive research, software evaluations, creating a content strategy, among other tasks that we return to repeatedly for inspiration and clarity.

Properly composed design is often the most important, contentious phase of your project. Our focus is on four fundamental elements of design — typography, grids, interactivity and color. The process begins offline, sketching wireframes on graph paper for reference before booting up InDesign and assembling layouts for your review. Those initial designs will evolve through several rounds of intensive iterations, often including additional pages, before moving to development.

We write code from a designers perspective, striving for simplicity and minimalism. Each navigation element, submit button and line of CSS code is carefully crafted. Our strict use of web standards reduces the amount code we write, making your site adaptable to different circumstances down the road. Nearly all our projects are developed on the superlative content management system ExpressionEngine, and we frequently come into existing EE installs to fix things or provide long-term maintenance.

After launching a new project, we don't just pack up and wish you good luck. Ideally, you'll keep us on contract to help fix bugs, provide training to new staff, and make ongoing improvements. Websites are living organisms, you need to feed them, be responsive to your audience, and nurture growth. We stay on top of trends in web marketing, social media and development tools so that when something truly useful comes along, you'll be able to leverage it with the best possible timing.